Rental marketing that fills South Jersey vacancies

Why vacancies run long

Most long vacancies come down to three things: a price set above the market, a listing that does not show the home well, and slow replies to renters who are messaging several landlords at once. Our marketing is built to fix all three. The approach is explained in more depth in how to reduce vacancies.

Pricing comes first

Before a listing goes live we look at comparable rentals with the same bedroom count, condition and features in your part of South Jersey and recommend a rent. A home priced $100 too high can sit an extra month, which costs more than a year of the higher rent would bring in. See rental pricing analysis for how we set the number.

A listing renters can decide from

• Bright photos of every room, taken after the home is cleaned and ready.
• A description that answers renters' first questions: school district, commute routes such as Route 42, Route 55 or the Atlantic City Expressway, parking, laundry, yard and pets.
• Accurate details on rent, deposit, utilities and move-in date so inquiries come from people who fit.

Inquiries and showings

We answer inquiries quickly and schedule showings at times that work for renters, including when the current tenant is still in place and has been given proper notice. Interested applicants go straight into our tenant screening process with the same written criteria for everyone.

Marketing differs by town

Rental demand is not the same across our area. Homes near Rowan University follow the academic calendar — see rental marketing in Glassboro. Cherry Hill draws Philadelphia commuters who search by PATCO and highway access — see rental marketing in Cherry Hill. Family homes in Washington Township lean on school district and summer move dates.